Subaru Australia reports selling 2047 vehicles in the month of March 1998, a new record for the company. The corresponding figure for March 1997 was 1066, and their previous best month was 1712 (October 1997). Cumulative figures for January to March 1998 are 5147, up 93% from 2668 in the first 3 months of 1997.
| Vehicle | # sold in March '98 |
|---|---|
| Forester | 650 |
| Impreza | 680 |
| Outback | 293 |
| Impreza WRX | 342 |
Subaru claims a market share of 11.2% of the all-terrain wagon market. Apparently Australia is the third biggest buyer of Subarus - after Japan and the USA.
Subaru reports 1997 Australian vehicle sales of 14,282 which are 68.7% up on 1996. 1743 Impreza WRX's were sold to boy and girl racers in 1997. 640 Foresters were sold in December alone - you can see why it is attracting imitators.
| 1996 | 1997 | increase | |
|---|---|---|---|
| Liberty | 4094 | 4353 | 6.3% |
| Impreza | 3607 | 5780 | 60.2% |
| Outback | 749 | 2007 | 168.0% |
| Forester | - | 2139 | - |
| Total | 8450 | 14279 | 68.7% |
See the Toyota and Landy figures pages