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Post Number: 86
Registered: 1-2005
| | Posted on Friday, May 27, 2005 - 10:09 am: |       |
Jeep® The Official Vehicle of Warren Miller Worldwide
Jeep® has become the official vehicle of Warren Miller Entertainment's® annual feature film, which tours the globe every year to celebrate the onset of winter and the thrill of action sports.
The new partnership brings together two brands synonymous with action and adventure: Jeep, known for more than six decades of four-wheel-drive heritage and Warren Miller Entertainment, for 55-years as the powerhouse of winter sports.
"Warren Miller has found an ideal partner in Jeep," said Simon Dickie, from Simon Dickie Management, Australian distributor of Warren Miller Films.
“Our feature film and Jeep both celebrate the go-anywhere, do-anything attitude - and both brands are built on the bedrock of independence and adventure. It’s a perfect fit.”
The release each year of the Warren Miller Film has represented the official start of winter for skiers and snowboarders worldwide since 1949. The film now reaches approximately half a million people globally each year.
This year’s movie, titled IMPACT, is set to tour Australia from May through to July with the Jeep range of vehicles appearing throughout the film.
"Jeep owners and Warren Miller film fans share the desire to venture into hard-to-reach locations and truly experience the great outdoors," said Gerry Jenkins, managing director, Chrysler Jeep Australia.
“Jeep is proud to support several major ski events around the world. IMPACT captures one of these in the segment of the film titled Jeep King of the Mountain, introducing the Australian public to our involvement with winter adventure sports,” said Jenkins.
Warren Miller film crews have now filmed on all seven continents, sending the world's best skiers and snowboarders virtually anywhere that snow falls. The 2005 film will feature segments filmed in France, Bulgaria, Switzerland, Canada, Mexico and throughout the U.S.
Australian year-to-date Jeep sales are currently on par with 2004, but are set to grow with the all-new Jeep Grand Cherokee arriving in July, featuring a 5.7-litre HEMI® powered V8 engine with cylinder deactivation.
Further information on Warren Miller’s IMPACT can be found at www.warrenmiller.com.au. |
