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Post Number: 51
Registered: 1-2005
| | Posted on Monday, February 14, 2005 - 1:18 pm: |       |
Subaru-Jayco a Winning Combination
When Catherine Heiberg entered a Subaru dealers’ competition towards the end of 2004, she fondly recalled growing up in a family of mum and dad and eight children, and the simple pleasures of camping holidays.
As a buyer of a new automatic 2.5 litre Subaru Outback during December from Suburu Glen Waverley Mrs Heiberg, of Eltham, was able to enter a “win a Jayco Finch Outback camper trailer” competition, open to purchasers of new Subaru Outbacks or Foresters from the Glen Waverley outlet or Interactive@Docklands, Subaru Mentone or Subaru Doncaster.
Putting pen to paper she wrote, as part competition entry: "Subaru superior safety symmetrical AWD vehicles and Jayco design legendary tough lightweight campers, true blue towing mates engineered for awesome Aussie adventures."
On December 20, husband Darren’s birthday, Mrs Heiberg while driving to work at Melbourne’s Austin Hospital received a phone call from Subaru’s Peter Henrys to tell her she was the lucky winner.
“I pulled over to let it all sink in, then rang Darren. it was such a great birthday present,” Mrs Heiberg recalled.
Mr Heiberg was equally as thrilled, as he too came from a family that enjoyed the caravan park holiday lifestyle.
Proud parents of Adam, 3, and with Mrs Heiberg soon to give birth to their second child, they are already planning a holiday at Easter.
But first they have decided to upgrade from the Finch Outback to a standard Eagle camper trailer, and Jayco has already made arrangements for the change-over.
“We saw an article in the paper about the Subaru-Jayco Outback Safari in Central Australia and were impressed by the report on the performance of the entire rig. That convinced us to choose another Subaru,” said Mr Heiberg, who has a 2000 Subaru Liberty he drives to his IT job.
Subaru retail general manager marketing and communications Marc Webb said the competition had been a wonderful success and had topped off a ninth consecutive year of national sales growth and six consecutive record years.
“There was an amazing amount of interest, as Subaru is gaining a reputation for the towing ability of its vehicles,” Mr Webb said.
Subaru finished 2004 with an overall market share of 3.5%, having sold 33,619 units for the year - a 12.7 per cent increase on 2003.
Subaru is particularly strong in the Compact SUV segment with its two models in the category - Forester and Outback - winning 24.7 per cent of 2004 sales, making it the number one brand in the segment.
Jayco’s national marketing manager Bruce Astbury added: “There is a close relationship between Jayco and Subaru, which is helping people understand how important it is to have the right tow vehicle.” |
