D-MAX continues record sales Down Under
By the 4WDOnline Team | Dec 12, 2009 - 2:20:30 PM
Isuzu D-MAX sales of 478 Down Under in November racked up Isuzu UTE’s fourth consecutive record-breaking month in the hotly contested one-tonne ute market, according to official industry figures released today by VFACTS.
The figure reflects the increasing acceptance of D-MAX into the larger business and government fleet sectors which dominate the segment. Around half of D-MAX sales in November were into these markets, still short of the 70 percent segment average but considerably up on D-MAX’s 29 percent in October.
Automatics
Most popular D-MAX models are the 4x4s at over three quarter of the brand’s sales.
“We’re expecting to increase D-MAX 4x2 ute appeal early next year when we introduce automatic transmission variants of the SX crew ute in both 4x2 and 4x4,” said Paul Vuko, Isuzu UTE Australia’s General Manager, Sales and Dealer Operations.
