From the email:
May 1, 1998, Contact: Dan J. Krolczyk, Truck Fest Mktg Mgr. 630-963-4810
LOMBARD, IL - Your neighbor has one; you want a new one! Your kids can't get enough of them! More than two million tickets were sold to see them throughout the last year and more than 3 million were sold. They are everywhere! If there is not one in your garage, you will find a bunch in your local 50,000 seat stadium. We're talking about trucks and monster trucks, reaching an all time high in popularity in America.
In the last three years, Ford alone has sold more than two million trucks each year. In 1997, Ford had a record setting year, selling 2,248,793 trucks!
"Without a doubt, the explosive growth in the truck market over the last few years has been one if the biggest stories in business," said Ross Roberts, Ford Motor Company vice president and general manager, Ford Division.
Meanwhile, PACE Motor Sports posted its most successful season in Monster Truck history. More than a million fans attended the monster truck events in the last three months. The trucks are going faster, jumping higher, and the racing technology has grown by leaps and bounds taking the popularity and legitimacy of Monster Truck racing to a higher level.
Finally there is an event of epic proportions to quench America's need for TRUCKS and need for speed! Petersen Presents the Ford U.S. Truck Fest Series! It's the biggest family truck event series in history! This weekend event offers everything from monster truck racing, off-road racing, show and shine, manufacturers midway to kidzone. This carnival setting event offers fun and excitement for all ages.
PACE Motor Sports, produces the AMA Supercross Series and the U.S. Hot Rod Monster Jam events. In 1997, the concept of an outdoor event capable of showcasing the power and unleashed speed of Monster Trucks was brought to Charlotte Motor Speedway. "King Krunch," one of thirty trucks in competition, showed just what happens when a 10,000 pound monster truck reaches speeds of 50mph and hits five foot obstacles. After an end-over-end roll driver Scott Stephens safely climbed out of a smoking roll cage and waved to roaring standing ovation. A new sport and new event series was born.
Petersen, publishers of 4 Wheel & Off Road, 4x4 Power and more truck magazines and Ford have joined PACE Motor Sports to produce a weekend event featuring all things trucks to all truck lovers. The Ford partnership encourages truck lovers of all types to compete in the various classes or enjoy watching the racing. Petersen gives enthusiasts a chance to have their truck pictured in the national pages of 4Wheel & Off-Road, 4x4 Power, Custom Classic Trucks or Sport Truck magazines.
Set at the best speedways in the country, the monster truck racing is the fastest in the world with only the top U.S. Hot Rod competitors! The large, safe, outdoor track allows the trucks showcase never before seen power and speed in the U.S. Hot Rod Monster Truck Challenge.
The 4 Wheel & Off-Road Extreme Off-Road Racing and Trailmaster Ruff Trux competitions are open to anyone who has what it takes to bring their truck out of the suburbs and onto the dirt! The U.S. Hot Rod Mud Racing combines metal and mud in a challenging dragstrip of deep wet earth! The Custom Classic Truck and Sport Truck Show and Shine competitions will decide who has the hottest looking truck. Whether you crave to catch air at the worlds best speedways or show off your new truck paint job, cash, trophies, prizes, and the chance to get national exposure await competitors. Registration is available over the phone by calling 1-888-294-TRUX.
In addition to the great competitions, Petersen's Presents the Ford U.S. Truck Fest offers The Manufacturers Midway for those truck shoppers who need just the right part. Watch trucks go from mild to wild, and see new product demonstrations. For the kids, U.S. Truck Fest offers The Extreme Kid Zone for hours of entertainment including BMX riders, games and rides including The Monster Truck Experience, where fans can actually ride in a real, full-sized monster truck!
Charlie Mancuso, President of PACE Motor Sports, says, "A truck event of this magnitude is what America is demanding. We are proud to produce this event and are confident that this will offer to truck lovers what the Olympics offers to sports enthusiasts."
The Petersen Presents, Ford U.S. Truck Fest begins at the Pikes Peak International Raceway on May 23-24, 1998. Tickets are on sale now at all Dillard's outlets, King Sooper locations and the Raceway box office. To charge by phone call 888/306-RACE or 888/511-PPIR. Gates open at 9:00 a.m. both days and all the truckadelic fun you can handle goes until 7:30 p.m. on Saturday and 5:30 p.m. on Sunday. To register your vehicle in the competitions call 888/294-TRUX or.
Announcing the 1998 Ford U.S. Truck Fest Series, presented by Petersen
For exhibitor or media day information, contact Dan Krolczyk: 630 963 4810, ext 137.
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